Website essentials
A practical website checklist for independent businesses
Your website should answer the visitor’s next questions without making them work for it.
Make the basics easy to find
State what you do, who you help, and where you work. Use clear service names and make contact details easy to reach on mobile and desktop.
Build trust with useful details
Use genuine project examples, accurate testimonials with permission, and clear information about how inquiries and projects work. Avoid claims you cannot substantiate.
Check usability
Test the site on a phone, check that links and buttons work, give images descriptive alternative text, and make headings meaningful. Keep pages focused and readable.
Review it regularly
Update outdated offers and contact details, check important links, and ask whether each page still helps someone make a decision.